Brand Identity Design + Styling
Erin Perryman Photography
Engagement, Family, Maternity, and Child Photography
Erin’s passion for photography allows her to follow her dreams of capturing those special milestones moments in the lives of others that illustrate their stories.
When we started the branding journey for a full suite of marketing materials, the inspiration started with a tiny little ladybug, a spirit animal of positive transformation that centers around good fortune, trust, love, and innocence. The look and feel was intented to be warm and approachable, just like Erin!
ApproAch + Process
Before
Carrying over recognizable and meaningful elements of the brand was importable to Erin while limiting the font family and tightening up on the consistency of the overall look and feel.
Current
We created variety and flexibility for the logo treatment to work with many different marketing materials while presenting them as a collection. We reduced the font families to two and included two ladybug elements to interchange to create a light-hearted, whimsical look and still display consistency.
